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Diwali Shopping Fever In Twin Cities
Posted by Pradeep Sadanapalli | November 3, 2007 | 298 views
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Loading ...With hardly a week left for Diwali, the festival shopping has reached frenzied heights in the twin cities. And the shopping crowd seems to have swelled this year, if the rush at almost all the shopping areas across the city is any indication. As usual, the shops are competing with one another in coming up with attractive offers to woo the customers.
Diwali this year is likely to be an exciting affair for more than one reason. Many are excited at the fact that the festival is coming just one day before the second Saturday, which means extended celebrations and ample time to relax after the festival.
Says G Anuradha, a student of St Ann’s College for Women, “The government declaring a holiday on Friday is something sweet as it is usually very tough to get back into a studious mood immediately after a festival like Diwali.” Her classmates have planned to utilise the holiday for a short tour, she adds.
Swanky malls and gulli shops alike are witnessing a huge influx of shoppers. Says Gulzar Khan, owner of Mumtaj Fashions at Sultan Bazaar in Koti, “The business has been tremendous in the last few days and we expect it to increase further in the next two or three days as it is salary time.”
The range of items too has got some freshness. New arrivals in the categories like diyas, dresses, sweets and gifts are adding to the joy of customers. “I am thrilled to see a lot of new designs in dress materials. Especially the computer designs in kurta churidaar are refreshing and tempting too,” says K Swarnalatha, an Inter student from Tarnaka before getting back to her shopping spree.
Not just the dresses, but the sales of home appliances, mobiles and household items too have picked up. “There is a 30 per cent rise in the sale of home appliances this season compared with the corresponding period last year,” said an official of one of the leading home appliances store in the city. Are you joining the fray? If you have not already done your shopping, of course.
Shopping malls, brands and retail outlets have come up with offers like discounts, assured gifts, draws and cash back schemes too. Here’s a sample list.
SHOPPING MALLS
Lifestyle: Lucky shoppers will get gift vouchers and diamond pendants. A draw after the festival will see a lucky winner driving away a Ford Fiesta.
Bajaj Electronics: Cash back scheme for those who shop above Rs 5,000. Free DVDs on the purchase of colour television. There is also a draw for one kg gold.
Big Bazaar: In addition to the usual ‘Plus 1’ offer, people who buy electronic items worth Rs 3,000 will have a chance of winning an airticket to a holiday resort.
Furniturewalla: A flat 50 per cent discount sale is on. Raj Kamal Electronics: Lucky shoppers will get Rs 1 lakh cash on the spot. A mega draw after the festival has prizes of Rs 1 lakh worth gold and silver.
BRANDS:
Videocon: Buyers of Videocon home appliances are eligible for prizes like a pearl set, laundry bag, cordless headphone with FM and MP4 player.
AKAI: Buyers can scratch a card to win sure gifts. Those who buy DVD players can take home 25 DVDs of various titles.
SOURCES:
NewIndPress
Topics: Consumer Market, What's UP |
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