MyTVS, an independent, multi-brand aftermarket integrated car services brand is launched by T. V. Sundaram Iyengar & Sons Limited, parent company of TVS group, in Hyderabad on Thursday.

Initially, the company will be offering quality used car sales and collision repair services. However, all car services and 24X7 emergency services will soon follow. In Hyderabad, the company will be offering collision repair services through its own service outlets before expanding to emergency breakdown services at strategic locations and integrated service packages and annual maintenance contracts for customers. TVS will also introduce insurance, claims coordination, used car finance, total service AMC and car overdraft schemes at different stages.

TVS will be setting up eight service centres and two used car centres in Hyderabad in the first phase. It already has one used car centre engaged in buying and selling at S.P. Road and a body service repair centre at Balanagar. The firm will expand its network to tier-2 cities like Rajahmundry, Visakhapatnam and Vijayawada once the Hyderabad outlets achieve 50 per cent saturation.

Speaking to reporters, MyTVS president R. Srivatchan said, “In a scenario where a father owns an Octavia, mother an Accent or Santro and son a Maruti Zen, the idea is to associate with the need of a multi-brand customer.”

According to R. Dinesh, Executive Director, T. V. Sundaram Iyengar & Sons Limited, they are selling more than 200 used cars per year. MyTVS started its operations in 2003 in Tamil Nadu and a year later in Kerala. It has garnered a customer base of nearly 50,000 in the two States.

Sources:
AndhraCafe.com
Hindu.com